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Best Beginnings™

Your Start-Up Done Right (or How to Make Money following Your Dream)

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Have you ever dreamed of owning your own business? Well, it’s not too late, and you’re not too old. You just need to give yourself the Best Beginnings™ possible. Now you can ask an expert for customized startup help. Jackie will help you create your own guide, and when you complete this seven-part course, the foundation of your business will be in place.

This is your chance to discover how to launch a different, solo-owned business which reflects your personal drive and passion! It’s a series of short lessons accompanied by downloadable worksheets that address both the essentials for getting started, and then how to position yourself for growth. You can focus on one area or take the whole course. It’s perfectly tailored to your needs.

Best Beginnings™ is a 7-part webinar series where each webinar teaches a basic lesson in imagining, designing, starting and successfully operating a solo business. There is strong emphasis on pricing and marketing, two of the issues most feared by new entrepreneurs.

Solo businesses are THE business model of the 21st century. These webinars will help you find financial success as a solo. The webinars are built on the philosophy of their author, Jackie B Peterson and her popular book, Better Smarter Richer.

Each webinar includes work sheets for you to complete as you work through that lesson. Throughout the series, we use an avatar, Barbara, who is starting her own business as a tutor for high school students who need good scores on their ACT/SAT tests. To help the participant understand how to best use the work sheets, the webinar materials all follow Barbara’s journey of imagining and starting her business, and show how she would complete each work sheets to help her create her own Best Beginning.


Your Instructor


Jacqueline B Peterson
Jacqueline B Peterson
Jackie B Peterson is an expert in solo business. She knows her stuff and is sharing it with you in a friendly, easy to follow way. Jackie has helped hundreds of solos create successful businesses and is well known as an advocate for those over 50 to supplement their financial security by monetizing what they know. She helps you look at your own life, skills and experiences and find something about which you are passionate and have a talent for; then turn that into a flow of income. These businesses are easy to start with a relatively small capital investment (for the most part, your capital is what you already know) and easy to manage through outsourcing work to others not hiring employees. You can do this!


Are you looking for away to leave a legacy or a way to finally do what you have always wanted to do or to supplement your retirement? This course is for you. Jackie takes you step by step through imagining, starting then growing your solo business. Today is a great day to begin; Lets make this your BEST BEGINNING!


Course Curriculum


  #1. What to Do First – Inventory of your transferable skills and passions
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  #2. How to Set Up Business – Forms, naming and funding
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  #3. How Much Do I Charge? Setting your price
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  #4. How to Get Found – Specialize and stand out
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  #5. Know Your Target – Be their go-to resource
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  #6. Speak Their Language – Connect and build relationships
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  #7. How to Grow On Your Own – The Waterbug Model
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
What is in Lesson One— "What Should I Do?"
Lessons in this webinar:
  1. Take a personal inventory of your skills, passions and look at the “thread of your career.”
  2. Understand your passions, talents and possible revenue streams
  3. Learn the costs of starting your new business both in terms of time and of money
  • Work sheet: Passion work sheet
  • Work sheet: Talent work sheet
  • Work sheet: Career work sheet
  • Work sheet: Time work sheet
  • Work sheet: Money needed to start work sheet
  • Work sheet: Will I be able to make money
  • Work sheet: Your sweet spot
  • Work sheet: Consider your temperament
What is in Lesson Two— "How do I begin?"
Lessons in this webinar:
  1. Technical steps to take to form your business
  2. Naming your business
  3. Funding your business
  4. Creating products or packages of services/pricing model
  5. Creating basic marketing tools
  • Work sheet: Marketing work sheet
  • Work sheet: Goal work sheet
  • Work sheet: Action Plan
What is in Lesson Three— "How Much Should I Charge?"
Lessons in this webinar:
  1. Four elements to be included in calculating a price.
  2. How to cost your own labor
  3. Pricing for sale of time
  4. Pricing for sale of products
  5. Importance of A business mind set
  • Work sheet: Direct Costs work sheet
  • Work sheet: Indirect costs work sheet
  • Work sheet; Non-starvation items
  • Work sheet; Household budget
  • Work sheet: Setting your price
What is in Lesson Four— "How Will I Get Found?"
Lessons in this webinar:
  1. The crucial importance of a specialty of a niche
  2. Development of a UVP statement
  3. How to use your UVP to market and guide your business
  • Work sheet: Developing a UVP-first draft
  • Work sheet; What makes you unique?
  • Work sheet: What I deliver
  • Work sheet: Re-work your UVP
What is in Lesson Five— "Knowing Your Target Customer"?
Lessons in this webinar
  1. What is a target customer and why is this important?
  2. How to find your target customer
  3. How to identify and avoid mission creep
  4. Importance of directed marketing
  • Work sheet: Describe your target customer
  • Work sheet; Directed marketing; plan how to find your target
What is in Lesson Six— "How do I speak the language of my customer?"
Lessons in this webinar:
  1. Learn how to get your message to your target; the key to good marketing
  2. Importance of focused marketing
  3. Marketing Techniques
    • PR, Advertising, Promotions
    • SEO
    • Offering a diversity of products
    • Show yourself as an expert
    • Closing
    • Focus your marketing; use your time well
    • Charging enough money; price is an important part of marketing
    • Work sheet: How did my clients find me; use to help you develop some robust marketing channels.
    • Work sheet: Marketing analysis- what is working
    • Work sheet; Daily marketing diary
    What is in Lesson Seven— "How Will I Grow?- The Waterbug Model"
    Lessons in this webinar:
    1. Learn the principles of the Waterbug model as a means of time management and growth
    2. How solos grow without doing it all
    3. Growth strategies to consider
    • Work sheet; Outsourcing considerations and possibilities
    • Work sheet: Product mix

    Get started now!